Case Study: Punjabi Tadka Restaurant — 3.2× Online Orders in 60 Days

The problem

"We were busy at lunch, dead at dinner, and invisible online."

Punjabi Tadka has been in Brampton since 2017. Rajdeep's mother runs the kitchen. His father manages the front. It's a genuine family restaurant with some of the best chhole bhature on Queen Street East.

But when new customers googled "best Indian restaurant Brampton" in 2024, they saw glossy competitor websites with online ordering, photos, reviews, and WhatsApp buttons. Punjabi Tadka showed up on page 3 of Google — a single Yelp listing with outdated hours.

Rajdeep's cousin in Ludhiana introduced him to us. His brief was simple: "Bas ek aisi website bana do jo kaam kare. Itna paisa kamaa rahe hain ki 5,000 Canadian dollar ki website pe nahi laga sakte."

What we built

Bilingual Pro package — live in 4 days.

We deployed our Indian Restaurant Industry Box template and customised it for Punjabi Tadka's menu, family story, and Brampton-specific SEO.

🍛 Full menu with photos

52 dishes photographed by us over 2 video-call sessions with the kitchen. Each dish has Hindi + English name, price in CAD, and veg/non-veg/jain filters.

💬 WhatsApp ordering

Floating WhatsApp button on every page. Customer picks dishes, hits "Order" — opens WhatsApp with pre-filled order. No app to install.

🌐 Bilingual homepage

English + Punjabi (Gurmukhi) with proper hreflang tags. Both versions indexed by Google separately. Customers see their preferred language.

👨‍👩‍👧 Family story page

A page about Rajdeep's mother, her recipes, and their move from Jalandhar to Brampton. Indian customers choose restaurants they feel connected to — this page does that.

📍 Google Business + local SEO

Set up and optimised Google Business Profile. Added 22 photos, opening hours, menu link. On-page SEO targeting "Punjabi restaurant Brampton" and 14 long-tail variants.

📅 Reservation form

For large family gatherings (birthdays, engagements). Form emails Rajdeep + logs in a spreadsheet. He follows up on WhatsApp personally.

What happened

60 days in, everything changed.

✓ Ranked #1 on Google for "Punjabi restaurant Brampton" and "best Indian restaurant Queen Street Brampton" within 6 weeks.
✓ 47 WhatsApp orders per week on average — from zero before launch.
✓ Dinner rush returned. Previously 30% capacity on Tuesday–Thursday nights. Now 75%+ consistently.
✓ 14 private events booked via the reservation form in the first 2 months — birthdays, engagements, kitty parties.
✓ Total cost: CAD 1,499 one-time for Bilingual Pro + CAD 199/month care plan. ROI paid back in the first 3 weeks.

They understood our restaurant the way only someone from our community could — the menu, the festivals, the language. Website was live in three days and orders started coming in the first week. I'd pay ten times what they charged.

Rajdeep Singh

Owner · Punjabi Tadka Restaurant · Brampton

How a Brampton Indian restaurant tripled online orders in 60 days.